Although many potential dog adopters prefer younger dogs, senior dogs still deserve to have a perfect family. Like any other dog, old dogs are also lovable, and they would be an excellent addition to the family. The car company Subaru knows this, so they stepped in to help in encouraging people to adopt senior dogs.
In its second annual “Make a Dog’s Day” celebration, the company’s goal for this year is to specifically help dogs who are at animal shelters for the longest time. Subaru’s national advertising manager Brian Cavallucci said that this activity is keeping with their company’s position to dogs.
According to Brian, Subaru has always been supportive and kind to dogs, and this kind of treatment began in 2008. However, the company does not only favor dogs but also other animals. In 2008, Subaru had a program known as the “Share the Love” where Subaru pledges a part of their sales to animal shelters.
Brian added that the idea came from their customers because several of these customers advocate for animal welfare. Since they value this kind of advocacy, Brian mentioned that many of their customers laud their actions.
Now that they are in their 12th year of championing animals’ rights, Subaru celebrates October 22 as the national adoption day. But this is not the usual adoption event because all the available dogs are those less adoptable.
This means that the company wants to instill in people that there are pets who need a loving home. However, due to the pets’ old age, they could not find a home where they could spend the rest of their lives.
Brian shared that since 2015, the company has already helped 230,000 dogs to get adopted. Brian reiterated that the company would continue with this kind of advocacy as long as dogs need their help.
Credits to Subaru.